An energetic, motivated and goal-focused professional with a proven track record of high achievement combined with a Doctorate in Sport and Exercise (research focus sport management, social media, fan engagement and relationship marketing) and over 12 years’ industry experience working within the sport and fitness environment.

Doctor of Philosophy in Sport & Exercise

2017 – 2019 Massey University, New Zealand

Thesis Topic: Social Media & Live Streaming: Reaching and Engaging Fans? The case of Facebook Live and the Queensland Maroons
Details: Using a multi-method approach involving semi-structured interviews with the organisation’s social media managers, as well as a content analysis of related Facebook posts, and a thematic analysis of fan responses; this study sought to uncover the positioning of the live streaming component within Queensland Rugby League’s overall social media strategy and how live-streaming may impact fan engagement.

Supervisor: Dr Andy Martin

Post Graduate Diploma of Sport Management (Distinction)

2012-2013 (part time) Massey University, New Zealand

Grade Average: 3.33

Bachelor of Sport Management

2008 – 2010* Unitec, New Zealand

* Studied abroad at the University of Central Missouri, MO, USA (2009)
Grade Average: 3.77


  1. Unitec Department of Sport All Around Excellence Award for Academic Excellence

  2. Dean’s List, University of Central Missouri

  3. New Zealand Undergraduate Study Abroad Scholarship

  4. Unitec Academic Scholarship Study Award

  5. Unitec Academic Excellence Award

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Publications – Refereed Articles

Wymer, S., Martin, A. J., Naraine, M., Thompson, A. (In Press). To Stream or Not to Stream? A case of social media management within a         professional sport organisation. Case Studies in Sport Management (Special Issue).


Wymer, S., Thompson, A., & Martin, A. (In Press). Diminishing the distance during social distancing: An exploration of Australian sport organisations’ usage of social live streaming services throughout Covid-19. In P. M. Pedersen, B. J. Ruihley, & B. Li (Eds.), Sport and the pandemic: Perspectives on Covid-19’s impact on the sport industry (pp. TBD). London: Routledge.

Conference Presentations – Refereed

Wymer, S., Martin, A.J., Watson, G., Thompson, A., & Naraine, M. (2019). Digitally transforming the fan experience through live streaming: The case of the Queensland Maroons and Facebook Live. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Christchurch, NZ.


Wymer, S. (2018). Facebook Live: Reaching and Engaging Fans? The case of the Queensland Maroons. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) HDR Conference. Brisbane, Australia.


Wymer, S., Martin, A.J., Watson., G., & Thompson, A. (2017). Examining Facebook live streaming: The Case of the Queensland Maroons.

Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Gold Coast, Australia.


Research Assistant Experience

2019 – Current
Research Assistant to Dr Ashleigh-Jane Thompson (La Trobe University)

Assisting Dr Thompson with literature review, data collection and analysis in a research project focused on understanding abuse of athletes through social media

2019 – Current

Research Assistant to Sport Innovation Research Group (Swinburne University)

Assisting the Sport Innovation Research Group in upcoming research projects in various capacities.

2019 – Current

Research Assistant to Dr Lisa Gowthorp (Bond University)
Assisting Dr Gowthorp with literature review, data collection and analysis in a research project focused on examining UniSport and the value of University Sport in Australia.

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Trimester 1, 2020             

Griffith University

Sport Management Princples

• Teach undergraduate courses including conducting lectures (face to face and online), tutorials, workshops, and student consultation, marking and assessment activities.

• Initiate and develop course material where appropriate and act as Course Coordinator where required

2018 - Current                    

Swinburne Online

Sport Business Management, Sport Marketing & Sport Clubs and Facilities Management

  • Delivery of the online unit academic content, learning activities and assessment tasks (including e-moderation, assessment and feedback);

  • Marking, processing and submitting assessment results according to established guidelines within requested timeframes through Speedgrader

April 2018 - Current

Sports Management Association Australia and New Zealand

Administration Assistant Australia

  • Membership related tasks (maintain member databases and SMR access database, process memberships / SMR subscriptions in conjunction with Treasurer, send membership / SMR subscription reminder notices

  • Collect / collate membership data

  • Communicate with members via email, as directed by President or Secretary (including

    the SMAANZ newsletter)

  • Board Meeting tasks (compile and distribute agenda, collate reports and documents and

    communication with board members regarding arrangements for upcoming meetings)

  • Take SMAANZ Board Meeting minutes and ensure minutes are edited and approved by

    SMAANZ President and secretary prior to distribution to the Board

  • Respond to queries sent to the SMAANZ email account

  • Liaise with conference organisers to ensure all Conference files are archived and the

    details of Conference delegates who paid for membership are added to the membership

    / subscription database

  • Provide administrative support to board members with respect to special projects and

    events (e.g., SMAANZ webinar)

  • Maintain SMAANZ website

  • Implement SMAANZ Communications Strategy, with a strong focus on social media

    activity and as directed by Secretary/ President

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January 2014 – December 2019  

Griffith University (Brisbane, Australia)

Sport Development Officer 

  • Manage Griffith University’s representative sport portfolio including tour management for participation in the UniSport Australian Nationals program.

  • Host and manage intervarsity sporting competitions which require extensive external stakeholder consultation, planning and execution of events, managing asset inventories, venue audits and risk management protocols.

  • Manage and develop Griffith University Sporting Clubs (Brisbane & Logan Campuses) through sustainable sporting club pathways and cater for the needs of all club members by providing a range of opportunities from social participation through to providing elite athlete standard involvement.

  • Manage and develop the Griffith Sport Junior Sport Programs inclusive of Griffith Sport Active Kids.

  • Maintain and develop accurate annual financials, pricing strategies and budgets for all aspects of Griffith Sport’s representation portfolio, sporting clubs structure and junior sport programs.

  • Recruit, train and manage casual staff to ensure quality performance outcomes and oversee the Griffith Team Leader student volunteer program and the volunteer club committees.

  • Liaise with the Sport Development and Recreation Manager and Marketing and Communications Coordinator to initiate, promote and implement marketing strategies and plans.

  • Develop & maintain tour, events and competition protocols and procedures, undertake risk management and evaluation activities as appropriate.

May 2012 – December 2013

Massey University, Auckland New Zealand

Clubs and Activities Officer                                                                                                                     

  • Provided  advice and assistance for clubs and societies affiliated to the Students Association (SA);

  • Event and Operations Manager for the Northern Tertiary Challenge – with over 10 tertiary institutes from around the North Island competing in 7 sports in a one day tournament

  • Contributed to the sporting programmes offered to clients of the Recreation Centre (RC) including the Activities Programme and the Social Leagues - this involved the creation of a Five-A-Side Netball Lunch time competition which grew to involve 10 staff & student teams 

  • Coordinated and Assisted with Social and Academic Orientation Week

  • Promoted and encouraged the development, participation and membership to clubs and societies

  • Organised and managed Team Albany in events such as University Games (Summer and Winter), Tertiary Challenge and Sport Exchanges

  • Promoted, supported and developed sport, recreation and student life on the campus

  • Assisted in organising and facilitating the Massey Blues Awards evening

November 2011 – May 2012

The Australian National University, Canberra, Australia

International Student Advisor

  • Successfully implemented a technology project that involved the creation of Facebook, Twitter and a student blog. This resulted in higher communication with international students as well as international students feeling a higher sense of belonging to the ANU community

  • Identified and assessed the specific needs of international students through planning, designing and conducting support programs in response to these needs 

  • Key project was developing an Australian Sport introduction session for International students as well as a Football World Cup to help integrate domestic and international students

  • Event planning included Welcome Social Functions, Farewell Function and Events and Trips around Australia

  • Responsible for the Orientation program both for International and Domestic Students

  • Provided assistance in and manage crisis situations for international students

  • Responsible for the International Student Ambassador program which involves recruiting and managing students from the Australian National University to represent Canberra and attend exclusive business networking events 

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