An energetic, motivated and goal-focused professional with a proven track record of high achievement combined with a Doctorate in Sport and Exercise (research focus sport management, social media, fan engagement and relationship marketing) and over 12 years’ industry experience working within the sport and fitness environment.
Doctor of Philosophy in Sport & Exercise
2017 – 2019 Massey University, New Zealand
Thesis Topic: Social Media & Live Streaming: Reaching and Engaging Fans? The case of Facebook Live and the Queensland Maroons
Details: Using a multi-method approach involving semi-structured interviews with the organisation’s social media managers, as well as a content analysis of related Facebook posts, and a thematic analysis of fan responses; this study sought to uncover the positioning of the live streaming component within Queensland Rugby League’s overall social media strategy and how live-streaming may impact fan engagement.
Supervisor: Dr Andy Martin
Post Graduate Diploma of Sport Management (Distinction)
2012-2013 (part time) Massey University, New Zealand
Grade Average: 3.33
Bachelor of Sport Management
2008 – 2010* Unitec, New Zealand
* Studied abroad at the University of Central Missouri, MO, USA (2009)
Grade Average: 3.77
Unitec Department of Sport All Around Excellence Award for Academic Excellence
Dean’s List, University of Central Missouri
New Zealand Undergraduate Study Abroad Scholarship
Unitec Academic Scholarship Study Award
Unitec Academic Excellence Award
Publications – Refereed Articles
Wymer, S., Martin, A. J., Naraine, M., Thompson, A. (In Press). To Stream or Not to Stream? A case of social media management within a professional sport organisation. Case Studies in Sport Management (Special Issue).
Wymer, S., Thompson, A., & Martin, A. (In Press). Diminishing the distance during social distancing: An exploration of Australian sport organisations’ usage of social live streaming services throughout Covid-19. In P. M. Pedersen, B. J. Ruihley, & B. Li (Eds.), Sport and the pandemic: Perspectives on Covid-19’s impact on the sport industry (pp. TBD). London: Routledge.
Conference Presentations – Refereed
Wymer, S., Martin, A.J., Watson, G., Thompson, A., & Naraine, M. (2019). Digitally transforming the fan experience through live streaming: The case of the Queensland Maroons and Facebook Live. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Christchurch, NZ.
Wymer, S. (2018). Facebook Live: Reaching and Engaging Fans? The case of the Queensland Maroons. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) HDR Conference. Brisbane, Australia.
Wymer, S., Martin, A.J., Watson., G., & Thompson, A. (2017). Examining Facebook live streaming: The Case of the Queensland Maroons.
Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Gold Coast, Australia.
Research Assistant Experience
2019 – Current
Research Assistant to Dr Ashleigh-Jane Thompson (La Trobe University)
Assisting Dr Thompson with literature review, data collection and analysis in a research project focused on understanding abuse of athletes through social media
2019 – Current
Research Assistant to Sport Innovation Research Group (Swinburne University)
Assisting the Sport Innovation Research Group in upcoming research projects in various capacities.
2019 – Current
Research Assistant to Dr Lisa Gowthorp (Bond University)
Assisting Dr Gowthorp with literature review, data collection and analysis in a research project focused on examining UniSport and the value of University Sport in Australia.
Trimester 1, 2020
Sport Management Princples
• Teach undergraduate courses including conducting lectures (face to face and online), tutorials, workshops, and student consultation, marking and assessment activities.
• Initiate and develop course material where appropriate and act as Course Coordinator where required
2018 - Current
Sport Business Management, Sport Marketing & Sport Clubs and Facilities Management
Delivery of the online unit academic content, learning activities and assessment tasks (including e-moderation, assessment and feedback);
Marking, processing and submitting assessment results according to established guidelines within requested timeframes through Speedgrader
April 2018 - Current
Sports Management Association Australia and New Zealand
Administration Assistant Australia
Membership related tasks (maintain member databases and SMR access database, process memberships / SMR subscriptions in conjunction with Treasurer, send membership / SMR subscription reminder notices
Collect / collate membership data
Communicate with members via email, as directed by President or Secretary (including
the SMAANZ newsletter)
Board Meeting tasks (compile and distribute agenda, collate reports and documents and
communication with board members regarding arrangements for upcoming meetings)
Take SMAANZ Board Meeting minutes and ensure minutes are edited and approved by
SMAANZ President and secretary prior to distribution to the Board
Respond to queries sent to the SMAANZ email account
Liaise with conference organisers to ensure all Conference files are archived and the
details of Conference delegates who paid for membership are added to the membership
/ subscription database
Provide administrative support to board members with respect to special projects and
events (e.g., SMAANZ webinar)
Maintain SMAANZ website
Implement SMAANZ Communications Strategy, with a strong focus on social media
activity and as directed by Secretary/ President
January 2014 – December 2019
Griffith University (Brisbane, Australia)
Sport Development Officer
Manage Griffith University’s representative sport portfolio including tour management for participation in the UniSport Australian Nationals program.
Host and manage intervarsity sporting competitions which require extensive external stakeholder consultation, planning and execution of events, managing asset inventories, venue audits and risk management protocols.
Manage and develop Griffith University Sporting Clubs (Brisbane & Logan Campuses) through sustainable sporting club pathways and cater for the needs of all club members by providing a range of opportunities from social participation through to providing elite athlete standard involvement.
Manage and develop the Griffith Sport Junior Sport Programs inclusive of Griffith Sport Active Kids.
Maintain and develop accurate annual financials, pricing strategies and budgets for all aspects of Griffith Sport’s representation portfolio, sporting clubs structure and junior sport programs.
Recruit, train and manage casual staff to ensure quality performance outcomes and oversee the Griffith Team Leader student volunteer program and the volunteer club committees.
Liaise with the Sport Development and Recreation Manager and Marketing and Communications Coordinator to initiate, promote and implement marketing strategies and plans.
Develop & maintain tour, events and competition protocols and procedures, undertake risk management and evaluation activities as appropriate.
May 2012 – December 2013
Massey University, Auckland New Zealand
Clubs and Activities Officer
Provided advice and assistance for clubs and societies affiliated to the Students Association (SA);
Event and Operations Manager for the Northern Tertiary Challenge – with over 10 tertiary institutes from around the North Island competing in 7 sports in a one day tournament
Contributed to the sporting programmes offered to clients of the Recreation Centre (RC) including the Activities Programme and the Social Leagues - this involved the creation of a Five-A-Side Netball Lunch time competition which grew to involve 10 staff & student teams
Coordinated and Assisted with Social and Academic Orientation Week
Promoted and encouraged the development, participation and membership to clubs and societies
Organised and managed Team Albany in events such as University Games (Summer and Winter), Tertiary Challenge and Sport Exchanges
Promoted, supported and developed sport, recreation and student life on the campus
Assisted in organising and facilitating the Massey Blues Awards evening
November 2011 – May 2012
The Australian National University, Canberra, Australia
International Student Advisor
Successfully implemented a technology project that involved the creation of Facebook, Twitter and a student blog. This resulted in higher communication with international students as well as international students feeling a higher sense of belonging to the ANU community
Identified and assessed the specific needs of international students through planning, designing and conducting support programs in response to these needs
Key project was developing an Australian Sport introduction session for International students as well as a Football World Cup to help integrate domestic and international students
Event planning included Welcome Social Functions, Farewell Function and Events and Trips around Australia
Responsible for the Orientation program both for International and Domestic Students
Provided assistance in and manage crisis situations for international students
Responsible for the International Student Ambassador program which involves recruiting and managing students from the Australian National University to represent Canberra and attend exclusive business networking events