DR SARAH WYMER
is a research consultant based in the Gold Coast, Australia. She has a PhD in Sport & Exercise and her research is focused on Sport Marketing, Live Streaming, Social Media & Fan Engagement.

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Publications

Wymer, S., Naraine, M., Thompson, A. J., & Martin, A. (2021). Transforming the Fan Experience through Live Streaming: A Conceptual Model. Journal of Interactive Advertising, 1-37.

Wymer, S., Thompson, A., & Martin, A. (2020). Diminishing the distance during social distancing: An exploration of Australian sport organisations’ usage of social live streaming services throughout Covid-19. In P. M. Pedersen, B. J. Ruihley, & B. Li (Eds.), Sport and the pandemic: Perspectives on Covid-19’s impact on the sport industry (pp. TBD). London: Routledge.