Scholarly Research

Journal Articles

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Wymer, S., Naraine, M., Thompson, A. J., & Martin, A. (2021). Transforming the Fan Experience through Live Streaming: A Conceptual Model. Journal of Interactive Advertising, 1-37.

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Wymer, S., Naraine, M. L., Thompson, A. J., & Martin, A. J. (2020). To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization. Case Studies in Sport Management, 9(S1), S26-S34.

Book Chapters

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Wymer, S., Thompson, A. J., & Martin, A. (2020). Diminishing the distance during social distancing: An exploration of Australian sport organizations’ usage of social live streaming services throughout Covid-19. In Sport and the Pandemic (pp. 61-69). Routledge.

Conference Presentations – Refereed

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Thompson, A., & Wymer, S. (2020). Being social means living with abuse: Australian media framing of online abuse in sport Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Online.

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Wymer, S., Martin, A.J., Watson, G., Thompson, A., & Naraine, M. (2019). Digitally transforming the fan experience through live streaming: The case of the Queensland Maroons and Facebook Live. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Christchurch, NZ.

Wymer, S. (2018). Facebook Live: Reaching and Engaging Fans? The case of the Queensland Maroons. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) HDR Conference. Brisbane, Australia.

Wymer, S., Martin, A.J., Watson., G., & Thompson, A. (2017). Examining Facebook live streaming: The Case of the Queensland Maroons. Presented at Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Gold Coast, Australia.

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