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Sport content that clicks, from clubrooms to classrooms.

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A woman with long dark brown hair, wearing a black sleeveless top and beige pants, standing outdoors and smiling at the camera.

I’m Sarah, I unpack what’s happening in the sport digital world and why it matters.

With experience across Australia, New Zealand, and the US, I work at the intersection of sport, digital strategy, and education. I help clubs, leagues, and partners make sense of what’s happening in the sport digital world — the trends, behaviours, and stories that actually move people.

My work focuses on translating real-world insight into practical strategy: stronger storytelling, clearer decisions, and fan engagement approaches that connect.

I bring this same industry lens into the classroom, helping the next generation understand how sport marketing really works — not just in theory, but in practice.

Meet Sarah

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Bookings now open for 2026 workshops, keynotes, and digital strategy projects

☺ Bookings now open for 2026 workshops, keynotes, and digital strategy projects

Looking to bring me into your club, organisation, or classroom?

Work with me

  • "The AFL and Clubs had the pleasure of hearing from Sarah as part of our Digital Playbook Series. Sarah's passion for the topic of fan engagement was clear in her presentation on how to best engage fans when the team isn’t performing on-field. She was able to distill key research insights into practical, actionable advice and clear frameworks for tackling a difficult challenge for sports marketers"

    Trishan Naidoo, Digital Marketing Lead, AFL


  • "Sarah was hand-selected as the very first guest writer on Noticesports.com.au because of the valuable sports marketing insights she consistently shares online. Her background and experience in the education sector give her a unique ability to break down complex ideas and present them in ways that are both practical and accessible, a strength that shines through in her writing. The articles she’s contributed have been high quality, thoughtful, and well received by our audience. Sarah is a must-follow online for anyone looking to deepen their understanding of the sports marketing industry"

    Matthew Hughes (Founder, noticesports.com.au)

  • "Sarah presented to our Revolve Athletic coaches and extended network about how to utilise social media effectively. It wasn't a cookie cutter approach to social media, but a raw presentation of how to better engage with athletes and the clubs they work with in the most simple form possible. She broke down our own presence online to show us what we are capable of in this space. It was exactly what the coaches needed to hear and was very well received across the day. Incredible presenter!"

    Kurt Vogel (Owner, Revolve Athletic)

  • “Sarah’s passion for her subject is clear in every class. She brings the real world into the classroom and has a rare ability to break concepts down, no matter how simple or comple, so they’re easy to understand and apply. Her dedication, clear communication, and genuine support make a real difference to student success"

    Student (Griffith University, S2, 2024)

  • "“Everything in this course felt practical and relevant. The assessments reflected actual sport marketing work, the industry speakers added huge value, and Sarah tied every topic back to real-life examples that made the content easy to understand and apply.”

    Student (Auckland University of Technology, S2, 2025)

Playmaker

Made for sport marketing education — a place where I share the strategies, activities, and ideas I use in my own classroom. It’s where industry meets education, with ready-to-use insights that help you bring the real sport world into yours.

Latest Posts

Sideline

Made for industry professionals and fans alike — Sideline is where I break down what’s happening in sport marketing, why it matters, and what we can learn from it. From clever campaigns to behind-the-scenes strategy, it’s your view from the best seat in the house.

Latest Posts