How can I help you?

Every club has stories worth telling — the challenge is turning them into connection, value, and impact. I work with organisations to build digital strategies grounded in emotion, community, and clarity, while helping teams integrate partnerships in ways that feel natural, not forced. With a focus on insight, capability, and understanding what fans truly respond to, I help teams navigate trends, benchmark performance, and make confident content decisions.

Enquire about 2026 Bookings

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Bookings are open - explore the ways we can work together

☺ Bookings are open - explore the ways we can work together

I work with clubs, leagues, NSOs, commercial partners, and educators across Aotearoa and Australia to help them understand fans, sharpen their storytelling, and turn insight into action.

Whether you need a keynote, a workshop, a digital audit, or custom research, here are the ways I can support your team.

Keynotes

Insight-driven talks that help teams think differently about digital, fans, and strategy

    • Emotional Equity & fan connection

    • Sustaining engagement in losing seasons

    • Digital behaviours across AU & NZ sport

    • Storytelling that builds loyalty

    • Trends shaping sport content

    • Partner value through digital

    • Conferences

    • Partner days

    • Leadership sessions

Workshops

Practical capability-building sessions designed for real sport environments.

    • Digital strategy uplift

      Emotional Equity for content & digital teams

    • Storytelling frameworks for clubs & athletes

    • Decisionmaking for content planning

    • Integrating partners authentically

    • Industry-relevant tools & frameworks

    • Digital teams

    • Marketing

    • Media

    • Exec groups

Strategy & Advisory

Research & Insights

    • Digital benchmarking across codes

    • Emotional Equity analysis

    • Fan behaviour & engagement trends

    • Streaming & broadcasting strategy

    • Sponsor value & digital impact

    • Industry trend summaries for boards

    • NSOs

    • Governing bodies

    • Commercial teams

    • Sponsors

Strategic guidance to help organisations plan smarter and operate with clarity

    • Digital audits & performance reviews

    • Season narrative planning

    • Fan insight & sentiment understanding

    • Competitor benchmarking

    • Trend scanning & opportunity mapping

    • Partner-facing storytelling strategy

    • Clubs seeking clarity or direction

    • Teams in transition

Evidence-based analysis to support strategic decisions and commercial value

Education & Curriculum

    • Assessment & course design

    • Guest lectures & interactive sessions

    • AI industry agent development

    • Embedding real-world briefs into teaching

    • Strategic support for programme development

    • Universities

    • Lecturers

    • Tertiary sport programmes

Commmunity Support

    • Digital capability training for community clubs

    • Workshops for secondary students & sport academies

    • Professional learning for teachers

    • Mentoring emerging digital or media staff

    • Community-focused storytelling & values-based content

    • Connecting grassroots sport to wider narratives

    • Community clubs

    • Schools

    • Academies

    • Emerging practitioners

Bringing real sport marketing into tertiary programmes and learning design.

Supporting community sport, emerging digital staff, and future learners with practical tools and confidence.

FAQ

  • Always. Nothing I deliver is off-the-shelf, every session is shaped around your club, your audience, and the challenges you’re trying to solve.

  • I work across professional clubs, national sport organisations, commercial partners, community sport, and education providers. If you care about sport, digital, storytelling, or fan connection, we’ll be a good fit.

  • Yes. Most of my work sits across both New Zealad and Australia, and I'm very used to hybrid or virtual delivery when travel isn’t practical.

  • Yes. This is a big part of my work. I help organisations turn content and engagement into meaningful partner stories, insights, and commercial outcomes.

  • It depends on the scope and what you need. Tell me what you're trying to achieve, and I’ll send through options that fit your goals and budget.

  • Send an email with your goals, timeframe, and the type of support you’re considering, keynote, workshop, audit, or advisory. I’ll come back with a clear set of options.

  • "The AFL and Clubs had the pleasure of hearing from Sarah as part of our Digital Playbook Series. Sarah's passion for the topic of fan engagement was clear in her presentation on how to best engage fans when the team isn’t performing on-field. She was able to distill key research insights into practical, actionable advice and clear frameworks for tackling a difficult challenge for sports marketers"

    Trishan Naidoo, Digital Marketing Lead, AFL


  • "Sarah was hand-selected as the very first guest writer on Noticesports.com.au because of the valuable sports marketing insights she consistently shares online. Her background and experience in the education sector give her a unique ability to break down complex ideas and present them in ways that are both practical and accessible, a strength that shines through in her writing. The articles she’s contributed have been high quality, thoughtful, and well received by our audience. Sarah is a must-follow online for anyone looking to deepen their understanding of the sports marketing industry"

    Matthew Hughes (Founder, noticesports.com.au)

  • "Sarah presented to our Revolve Athletic coaches and extended network about how to utilise social media effectively. It wasn't a cookie cutter approach to social media, but a raw presentation of how to better engage with athletes and the clubs they work with in the most simple form possible. She broke down our own presence online to show us what we are capable of in this space. It was exactly what the coaches needed to hear and was very well received across the day. Incredible presenter!"

    Kurt Vogel (Owner, Revolve Athletic)

  • “Sarah’s passion for her subject is clear in every class. She brings the real world into the classroom and has a rare ability to break concepts down, no matter how simple or comple, so they’re easy to understand and apply. Her dedication, clear communication, and genuine support make a real difference to student success"

    Student (Griffith University, S2, 2024)

  • "“Everything in this course felt practical and relevant. The assessments reflected actual sport marketing work, the industry speakers added huge value, and Sarah tied every topic back to real-life examples that made the content easy to understand and apply.”

    Student (Auckland University of Technology, S2, 2025)

  • "Sarah held a sports marketing session for school students visiting the AUT campus on a university experience day. It was an amazing session and was so great to have someone with such experience in their field share their passion with our future generations. It really opened up their minds to the different possibilities of what a career in sports can look like. The students were so engaged that the questions kept coming, and we eventually had to pause the Q&A at the end to bring the session to a close"

    Ronnie Turner (Student Recruitment Advisor, AUT)