Media & Commentary
Sport marketing, media and fan engagement
Available for media interviews and commentary on sport marketing, fan engagement, social media, broadcasting and streaming.
Topics I comment on
Marketing & Sponsorship
Brand strategy, commercial partnerships and how sport organisations attract and retain audiences.
Fans & Communities
Fan identity, loyalty and belonging, and the relationships people build with teams, athletes and each other.
Social & Digital Media
How sport organisations and athletes use content, social platforms and creators to connect with audiences.
Broadcasting & Streaming
Sports coverage, media rights and how changing viewing habits affect access, audiences and fan engagement.
In the Media
Media
