‘Petition to rename the team to Okalani FC’: How Auckland struck gold with the Pacific
PMN featured my commentary on Auckland FC’s use of Pacific music and cultural references, and how content that reflects local communities can build fan connections and create commercial opportunities.
Why Auckland sports fans have got behind Auckland FC – and what the club is doing to keep them
I spoke to Newstalk ZB, in a story published by the NZ Herald, about Auckland FC’s growing support, how family-friendly matchdays attract fans, and the connections that keep people invested beyond on-field success.