Sport marketing, media and fan engagement

Media & Commentary

Available for media interviews and commentary on sport marketing, fan engagement, social media, broadcasting and streaming.

Media Enquiries

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Topics I comment on

Brand strategy, commercial partnerships and how sport organisations attract and retain audiences.

Marketing & Sponsorship

Fan identity, loyalty and belonging, and the relationships people build with teams, athletes and each other.

Fans & Communities

How sport organisations and athletes use content, social platforms and creators to connect with audiences.

Social & Digital Media

Sports coverage, media rights and how changing viewing habits affect access, audiences and fan engagement.

Broadcasting & Streaming

In the Media

Media
How All Blacks captain Ardie Savea is breaking new ground in rugby's battle for engagement
How All Blacks captain Ardie Savea is breaking new ground in rugby's battle for engagement

I spoke to RNZ about Ardie Savea’s YouTube announcement, how athletes build direct relationships with fans, and the opportunities and challenges of live interaction.

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PNG Chiefs win first round against New Zealand Rugby
PNG Chiefs win first round against New Zealand Rugby

PMN featured my Pacific Mornings interview on the PNG Chiefs naming dispute, exploring brand identity, potential sponsorship confusion and the reputational risks for New Zealand Rugby.

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Wests Tigers Content Strategy earns praise from industry leader
Wests Tigers Content Strategy earns praise from industry leader

Wests Tigers featured my analysis of their digital content transformation, exploring how storytelling, player personalities and a distinctive club voice strengthened fan connections during their rebuild.

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NZ Warriors Have Cracked Modern Sports Marketing
NZ Warriors Have Cracked Modern Sports Marketing

I joined Scott Keenan on Moneyball – The Business of Sport to discuss the Warriors’ approach to fan engagement, cultural identity and commercial growth, from their Magic Round presence to social media and sponsorship.

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‘Petition to rename the team to Okalani FC’: How Auckland struck gold with the Pacific
‘Petition to rename the team to Okalani FC’: How Auckland struck gold with the Pacific

PMN featured my commentary on Auckland FC’s use of Pacific music and cultural references, and how content that reflects local communities can build fan connections and create commercial opportunities.

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Why Auckland sports fans have got behind Auckland FC – and what the club is doing to keep them
Why Auckland sports fans have got behind Auckland FC – and what the club is doing to keep them

I spoke to Newstalk ZB, in a story published by the NZ Herald, about Auckland FC’s growing support, how family-friendly matchdays attract fans, and the connections that keep people invested beyond on-field success.

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