How All Blacks captain Ardie Savea is breaking new ground in rugby's battle for engagement
I spoke to RNZ about Ardie Savea’s YouTube announcement, how athletes build direct relationships with fans, and the opportunities and challenges of live interaction.
PNG Chiefs win first round against New Zealand Rugby
PMN featured my Pacific Mornings interview on the PNG Chiefs naming dispute, exploring brand identity, potential sponsorship confusion and the reputational risks for New Zealand Rugby.